Let the Story Do the Work, by Esther K. Choy

"People forget facts, but they never forget a good story!

It sounds so simple: Incorporate a story and people will remember your message.

But when you get down to crafting one, there's nothing easy about it. Material for

stories surrounds us. Yet few people are skilled at sharing personal anecdotes, and

even fewer know how to link them to professional goals.

So, what’s your story? How will you tell it? And who will listen?"